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Wiha receives two iF product design awards in gold

Awards won twice over

Schonach, Germany – the Wiha magazine bit holder and its little brother, the Wiha Stubby magazine bit holder, have just been presented with the coveted iF product design award 2010 in gold for a product family that features truly outstanding design. Both bit holders were able to successfully assert themselves against 2,486 products submitted from 39 countries. And Wiha Werkzeuge GmbH once again underlines that it is one of the most innovative manufacturers in the premium tool segment.

"Small - but wow!": a phrase that perfectly describes the award-winning Stubby magazine bit holder. The small, space-saving screwdriver containing a bit magazine is especially suited to work in hard-to-reach places with its handy, compact design. When the cap of the Wiha SoftFinish® multi-component handle is removed, six bits designed for all common types of fastening then become accessible. Simply select the suitable bit, insert it and begin fastening.

Stubby's big brother, the Wiha magazine bit holder, has already been considered for several awards. The user-friendly and highly diverse bit holder system is characterised by its practical solution for bit insertion and extraction, because all eight bits are contained inside the handle. Selecting and changing bits is now done in seconds.

It's as simple as this: the magazine swings open from the handle with a light press of the thumb. The slightly protruding bits can be easily removed. The bit is then inserted into the bit holder, the magazine is closed again and you're ready to work! In addition the ergonomically formed SoftFinish® handle of soft, skin-friendly material also means added comfort.

Wide diversity

Even in the tightest of spaces, the bit holders score points with their wide assortment: every user finds a made-to-order assortment among the four initial-equipment bit variations. Alternatively, the universally equipable magazine can be individually fitted out as well. The magazine bit holder and Wiha Stubby are therefore ideal for anyone who has to work with several screw types or screwdrivers within a short time.

The iF product design award honours outstanding design achievements as a globally recognised hallmark of design excellence. An international jury of experts awards the iF product design award in 16 categories. Only 50 of about 2,500 products submitted are presented with the iF gold award, and all award winners can be admired in the iF product design award museum.

Wiha is one of the leading manufacturers in the world for hand tools for professional use in trade and industry, with the headquarter in Schonach in the Black Forest, Germany. For the past 70 years the name of Wiha has stood for innovative tools of the highest quality in the sectors of screwdrivers, torque tools, L-keys, bits, soft-head hammers, pliers, measuring tools and articulated hoses. A host of awards underline the setting of standards in terms of functionality and design. Currently over 650 employees manufacture and market more than 3,500 premium tools.

Marianne Müller
Marketing/trade fair and media communication
Phone: +49 (0) 7722 959-179