The company identified the changed market conditions early in 2009 and undertook corrective measures with foresight. As such, internal corporate processes were optimised and global cooperation with the subsidiaries was intensified. "We have reacted to the financial crisis with new developments and have concentrated on the expansion of our pliers production as well as the further development of our strategy," reports Wilfried Hahn, Managing Director of Wiha Werkzeuge GmbH.
And with success: right on time for the 70th anniversary, Wiha presents a firework display of highly innovative world's-first products from a wide range of product sectors, first shown by the long-established family company at the International Hardware Fair in Cologne in March 2010. "Both our customers and the retail sector are convinced about the performance of our products. And for this we are grateful to the high level of commitment from our employees who kept their faith in Wiha in the time of crisis," Hahn reports.
As well as the new pliers assortment uniting modern design with functionality, with the dynamic power joint Wiha is developing a world product premier featuring up to 40% improvement in cutting performance coupled with very low force of power. The TÜV Süd technical inspectorate is also convinced by the product. It selected the dynamic power joint as overall winner in an independent benchmark test together with well-known competitors.
The Schonach company will be showing a further pliers innovation with the Wiha MagicTips circlip pliers, a tool that sets new standards in terms of functionality and safety. And with slimTECHNOLOGY for the VDE fastening tools segment Wiha presents an absolute innovation for VDE fastening tools. And a further highlight certainly convinced visitors as to the quickest and most convenient L-key removal on the market – the Wiha ErgoStar.
Wilfried Hahn: "The restructuring and process optimisation has given us a good basis for the future, although we still have to wait and see how the general economic situation for the tool industry develops."
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