Hand tool manufacturer Wiha’s brand quality has managed to impress the German Brand Awards 2019 jury in two categories. The long-established company carried off the Winner award in the Excellent Brands – Gardening & Tools category and a Special Mention in the Excellent Brands – Corporate Brand of the Year category. The jury closely scrutinised aspects such as brand history, brand management, salience, positioning, values, brand presence design quality, degree of innovation and strength of differentiation.
The German Innovation Awards ceremony took place at the German Museum of Technology in Berlin on 28 May, where hand tool manufacturer Wiha received the Gold award for its e-screwdriver speedE®. Two representatives from the company accepted the trophy for their invention, the tool which makes manual screw-driving incredibly easier.