"INSPIRATION 2014" at the International Hardware Fair in Cologne: Two new global products and a host of surprises "made by Wiha"

Schonach – Wiha Werkzeuge GmbH will be greeting visitors to the forthcoming International Hardware Fair in Cologne, Germany with two globally new products and a whole series of further innovations.  The new LiftUp magazine bit holder family and the BiCut pliers development set new standards for the sector with their innovative technology. Other new products will also be demonstrated at first-hand by Wiha experts.

"INSPIRATION 2014" is the guiding philosophy of Wiha at this year's International Hardware Fair in Cologne, taking place from 9 to 12 March 2014. The professional audience will be able to experience new developments that set new standards, being demonstrated at first-hand on the Wiha stand in Hall 10.1, stand number F-001/G-002.

One of the fair highlights is the new magazine bit holder, its global uniqueness concealed in the handle: The space-saving handle magazine contains a compact exchange bit system for standard bits and slimBits. A new opening mechanism ensures that the user receives the correct bit simply through the push of a button and a lifting function. Energy-saving, comfortable screw fastening is possible thanks to an ergonomic magazine handle design. The first VDE-certified magazine bit holder contains six slimBits. Double safety: The VDE handle and individually-tested slimBits are independently VDE and GS-certified. The mechanical versions feature twelve 25 mm or six 70 mm bits.

Wiha presents another world's first in Cologne with its BiCut pliers. The BiCut diagonal cutters also feature genuine user friendliness. If the work process is too strenuous, the simple press of a button by the user is all that's needed to half the required hand strength. If strength is no longer sufficient to cut extremely hard materials, the BiCut provides 200% power, meaning a doubling of cutting strength – absolutely unique! See for yourself.

Three pliers in one – the new TriCut represents highly ergonomic cable processing. Stripping cables, especially in tight installation spaces, is transformed into a new experience thanks to this innovation.

We will be showing the brand-new Point of Sale display for our birthday boy. 15 years ago, the SoftFinish® screwdriver with its unique handle design set a new standard for ergonomic screw fastening. Until today, energy-saving work and maximum torques remain the unique selling points of the SoftFinish, as demonstrated by an independent survey. No other screwdriver fulfils ergonomic standards at top levels like the SoftFinish® does – constructed by professionals for professionals. Attractive packaging with optically relaunched displays, redesigned brochures, elegant stand walls in anthracite and silver as well as a redesigned logo ideally complement the visual appearance and are transformed into real eye-catchers.

All the new products can be thoroughly tested at the Wiha Werkzeuge GmbH stand F-001/G-002 in Hall 10.1. Knowledgeable personnel and a wealth of interesting information will await the professional audience.

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