'I feel Wiha' – the Wiha health offensive 2017 promises information, explanation and surprises
Safety, ergonomic design and health protection are not words which normally spring to mind when we think of hand tools. This is something which Wiha wants to change. The hand tool manufacturer is announcing a 'health offensive' under the slogan 'I feel Wiha' for 2017. The marketing campaign is set to reach users and specialist trade via all media and information channels. Wiha is the only manufacturer in its sector to actively tackle health and ergonomic design for the first time. Sharing information and knowledge, capturing attention and offering advice are just some of the measures announced, as part of the campaign planned some time ago, which Wiha will implement over the coming year.