Wiha takes home German Brand Award 2018 & Focus Open Silver Award 2017
The Wiha magazine bit holder LiftUp 26one® has now garnered four design awards. In October 2017, both the German Brand Award 2018 and the Focus Open Silver 2017 went to the Black Forest hand tool manufacturer for this product innovation. Combining 26 different screw fastening types in a single tool, it conveniently provides the user with thirteen easy-to-remove double bits in its handle and bit holder. Its design offers a variety of advantages for users in trade and industry: this multitool not only helps users to save space and lighten loads when transporting tools, but also saves considerable time otherwise spent changing or searching for tools. Bits can be selected, removed and returned at the press of a button, bringing a true benefit in terms of increased efficiency and ergonomics. This Wiha innovation had already won the if DESIGN Award 2017 and red dot Award 2017 early this year.
The German Design Award is one of the world's most respected design competitions and imposes exacting standards when it comes to selecting award winners. Only those products and communication design services which clearly stand out from rivals due to their design quality are invited to enter the competition during the comprehensive nomination process. All jury members are renowned experts in their fields. The award ceremony will take place in February 2018.
Presented by the jury at the Design Center Baden Württemberg, the Focus Open Silver 2017 award provides an equally valid confirmation of product quality. The expert jury evaluates all the international entries based on criteria such as design quality, appeal, functionality, innovation content, ergonomics, interface design, usability and sustainability. "We regard this award and the declared aim of this competition – highlighting tendencies in design and uncovering totally new solutions – as a very clear recognition of our design and development work," says a pleased Ronny Lindskog, Marketing and Sales Director at Wiha Werkzeuge GmbH.