Knowledge is the best tool! Wiha with an educational campaign targeted at children

"In case you didn’t know, of all forests in the world only one is truly magical. It is the Black Forest." This is how the story of Wiha begins, which introduces the youngest to the world of ecology, safety and DIY.

This autumn, Wiha launches a new educational campaign, which, by entertaining and setting a number of tasks for children, teaches them creativity and responsibility for their environment.

In four booklets, correlated with the seasons and extraordinary forest inhabitants who are proud of their home and take great care of its cleanliness and order, we are invited to the Black Forest by Bear Wojtek, Hedgehog Ignacy, Squirrel Hania and Owl Anna – a team of DIY, ecology and friendship specialists.

Every day they face unusual challenges and riddles, which the youngest readers are invited to solve. The content has been prepared to develop children's skills in many aspects. You will find there logical tasks, colouring pages and word searches; the whole is covered with a very important message – respect for nature, safety and creative spending of free time.

“Thinking about a campaign addressed to the little ones, we wanted to convey the values that are important for the Wiha brand, i.e. responsibility, respect for the surrounding world, caring for one's own health and that of others, as well as an unconventional approach to solving problems,” emphasises Maja Sikorska from the Wiha Marketing Department. “Friendly form, interesting tasks and educational value - after all, knowledge is the best tool and it is worth developing it from an early age,” she adds.

The first autumn booklet is now available under the link – for self-printing

Download the booklet and print it yourself. The forest gang wishes you a good time!

 

 

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