Schonach, November 2019. The jury for Red Dot Award: Brands & Communication Design 2019 is impressed. The international experts presented the Wiha brand with the Red Dot: Best of the Best award, placing it among the frontrunners in the competition. The experts assessed, discussed and evaluated many thousands of brands over a number of days. Wiha impressed the experienced jurors with its creative capacity and superior design standards. Two company representatives accepted the trophy during the Red Dot gala in the Konzerthaus Berlin.
On November 1, 2019, the eyes of the international design scene were on Wiha when the company received its trophy for the Red Dot: Best Tools Brand award at the Red Dot Gala. Professor Peter Zec, initiator and CEO of the Red Dot Award, presented the trophy to company representatives Marie-Theres Guggenbühler and Anne Jakubowski from the Marketing Communication Department. He congratulated the winners before presenting the trophy: "Impressing the Red Dot jury is no easy task. Our experts are highly critical and carefully check all entries against strict criteria before deciding on the award. They also took just as much care with the newly introduced section for brands. That's all the more reason why the winners of the Red Dot: Best of the Best can be proud, having impressed the jury with their creative capacity and very high design quality.”
Mario Sommer, Head of Marketing at Wiha explains, “Our brand is more than merely a name and a logo. For us, it symbolises a complete package consisting of a long-standing tradition, many years’ development and a promise of quality, reliability and responsibility. It also acts as a figurehead for what we represent and how we work.” Today's brand image reflects exactly how the family business ticks and how it is geared towards the future. Sommer continues, “Wiha has always shown a strong commitment to innovation and progress. We strive to create developments and solutions that make working life significantly easier for users. Aspects such as safety, functionality, health preservation or sustainable design play a key role. The matching brand image with a modern, expressive communication mix serves as an ambassador and a vehicle for emotion for all of these elements."
Wiha has consistently created a completely new brand perception through all channels over recent years. It has used print, online and social media, promotional campaign and trade fair appearances, German television or completely new technologies, such as virtually created worlds. “The award for Best Tools Brand 2019 in the Red Dot competition is a very special recognition for Wiha after this comprehensive development process and in the 80th year of its existence. Wiha's global team is enormously pleased with the achievement,” concludes Sommer.