Hand tool manufacturer Wiha’s new website, which went online in spring 2019, focuses sharply on its visitors’ and target groups’ needs. It does this in such a unique way that it has been honoured with the coveted Shop Usability Award®.
The new user interface not only features a modern design, but its response time has also never been greater. Thanks to system modernisation, the new website loads almost three times more rapidly. The brand portal also guarantees unchanged usability on all end devices in all respects. The new platform has been seamlessly integrated into the company's infrastructure.
Whether they are retailers, electricians, model builders or DIY enthusiasts, each target group will find relevant information, videos, offers, product tips and much more in the Wiha application worlds for their specific area of application. These worlds represent an optimum starting point for customers to begin or continue a personalised journey into the Wiha tool world, no matter whether they are just looking for information and background knowledge, suitable products, innovations or detailed information on items. Wiha gives a clear picture of its values with wide-ranging contents on the Wiha brand consciousness and its role as an employer and retail partner. The Black Forest manufacturer also adds depth to its user focus with a variety of topics of interest such as ergonomics, sustainability and different tips pages.
Developed in cooperation with the German digital agency 7thSENSE, the new website sets completely new standards in visual identity thanks to its combination of design, function and usability with the whole site serving as a digital flagship for the company.
The Shop Usability Award® has been presented since 2008 and honours the best online shops in the German-speaking world. With over 700 candidates in 2017, it is the most renowned German e-commerce award according to the digital commerce magazine t3n. The evaluation criteria are adapted and complemented on a yearly basis based on users’ typical needs.
The Shop Usability Award works together with leading e-commerce players and the most experienced, well-known personalities in the e-commerce sector to create unparalleled neutrality and professionalism in its evaluation and selection of the best shops.