Hand tool manufacturer Wiha will be presenting its new 2020 products and modular display solutions on the four show days in Cologne between 1 and 4 March. The main focus will be on unique, user-oriented solutions for fastening tools and concepts. The Black Forest company promises integral packages in a presentation, communication and packaging mix, optimised for retail sales to help advance market launches and boost turnover. New types of modular retail displays also form part of the manufacturer's range and trade fair appearance.
“Wiha takes an integral approach, which we are convinced is right. Adopting the motto ‘from the drawing board to the shop counter’, we work all the way through product development, production and finally optimal marketing and presentation to the very end. We are convinced that this approach generates additional retail sales and ensures sustainable brand development," states Wiha Marketing Director Mario Sommer. This is also underscored by the recently introduced accessories product group, which excels, first and foremost, due to its ingenious packaging design. The packaging not only makes warehousing and organisation easier for retailers, but also provides appealing presentation in stores.
The launch of the e-screwdriver speedE® caused a sensation in Cologne in 2018. A year later, Wiha premièred its ElectricVario family under the heading “Professional football”. This comprehensive system unites a large number of screwdriver components and includes transport and storage options (www.wiha.com/evf). It guarantees professional users and retailers an extendible modular design concept to cover a multitude of screw-driving tasks.
This year's trade fair also sees Wiha promising new solutions which “truly hit their mark”, as Sommer neatly puts it, tailor-made for their target groups. He further reveals: “New teammates are being added to the Wiha ElectricVario family to ensure even better performance. Users’ health, efficiency and safety take priority at all times. However, we won’t be revealing our highlights until 1 March in Cologne. It is our aim to up the ante with regards to stand design, product range and presentation after our 2018 trade fair appearance and we will succeed.”
The trade fair new creation Wiha speedE® received the coveted industry accolade, the EISEN INNOVATION Award, in 2018. Wiha also received the Red Dot "Best of the Best" Brand Award 2019 as "Best Tools Brand" 2019 for its exceptional brand, communication and design work in recent years. Learn more about this year's trade fair highlights and brand presence at the Wiha booth. You’ll find us at Stand F004/G002 in Hall 10.1 at the Cologne International Hardware Fair with more than 2,700 exhibitors from 58 countries.