Wiha is pleased to announce receiving the PLUS X AWARD "Best brand of the year 2024" in the "tool" category. Only recently, the tool backpack of the hand tool manufacturer also received the PLUS X Award in the four categories of high quality, design, user convenience and functionality.
Following many product awards in recent months, the German manufacturers located in the Black Forest region were especially pleased that now the Wiha brand itself was recognised with this special award. According to information provided by the PLUS X AWARD organisers, this is considered proof of exceptional performance in the respective market segment. It is evidence of the fact that the recognised brand consistently performs excellently and has a sustained impact on the sector.
Wiha Marketing manager Sven Wilde considers the award to be a confirmation that Wiha with its many strong products, new developments and intensive brand activities is a true trailblazer in the sector. He said: “The aim of our brand development in recent years was to see our own brand identity reflected in the external perception of the market – not only in terms of products, but also in terms of our understanding of collaboration and co-operative growth. Progress and innovation are integral to our work while we focus on our core values of responsibility, respect and integrity on a daily basis. This results in palpable product and product range solutions that promise and offer added value and benefits in daily life –. be it in terms of functionality, safety, sustainability or ergonomics. These associations constitute part of the core of the Wiha brand. However, that special "extra" which makes Wiha our very own are the people behind the brand. We rely on characteristics such as authenticity, honesty, professionalism, openness and the capacity for constructive criticism when entering into and maintaining long-term partnerships and co-operations, both with business and trade partners and with our users and a community of tool enthusiasts."
According to Wilde, awards such as the PLUS X Award as the best tool brand 2024 emphasize the fact that the brand messages, which were communicated consistently across all presentation and communication channels in recent years, are recognised and, most importantly, highly estimated.
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Image caption: Wiha was awarded the PLUS X Award of the year 2024 in the product category “tools”.
