The Wiha countdown has started – the innovations of 2024 will be presented in Cologne

Hand tool manufacturer Wiha is looking forward to taking the stage at the 2024 International Hardware Fair in Cologne. From 3 to 6 March they will not only present a number of product and product range solutions that were introduced in 2023, but also reveal additional innovations. All they have revealed is that there will be more than one new product and all will offer considerable advantages for retailers and users.

One of the highlights will be the Wiha tool backpack that has so far received four product design awards already. Sven Wilde, Wiha marketing manager, said: “Already in the year of its introduction the backpack has proven its great success and potential as a classical A product for our trade partners. Our users were enthusiastic about the customisation options, while its additional storage space offers many opportunities for complementary products and increased profit margins at the POS.” The market launch of the multi-function pliers 8in1 was equally successful. Sven Wilde continued to say: “This innovative new product, which has also already been awarded the German Design Award 2024, can be used simultaneously for eight applications and, based on the extremely positive feedback of the market, it precisely meets the requirements of users. The new crimp tool for MC4 connectors will also be included. We are convinced that this combination of assortment solutions such as the backpack or the new XXL4 tool case in combination with powerful individual products will provide our trade partners with an optimally balanced assortment. We are therefore looking forward not only to demonstrate our products to our visitors live and at their fingertips, but also to discuss the multitude of options that are derived from the offer mix.”

The specialist trade visitors can also expect attractive innovations in the area of POS solutions, which will enhance the range of possible presentation elements at the POS.

“Of course, we will continue our established tradition of using the high attention setting of Cologne for the proper introduction of this year's new products. The curtain will be raised on 03 March and we are ready to go ahead and make a stir with the full range of communication, information and POS support in all channels...,” concluded Wilde.

Visit Wiha at stand F003/E004 in hall 10.1.